BOLD

BOLD is a mock-up denim fashion brand based on a design brief by the Brief Club. For this branding I wanted to create something that was readable and sleek but in which also had some fun elements and is trendy. I wanted to create a logo in which could be used in various ways that would still reflect the branding. I decided on a yellow and black colour scheme as it's very bold and fashionable (very on brand for the brand name) as well as I like the uses of the colours for this brand in punk fashion publication styles.