PAROS

PAROS is a mock-up Greek olive oil brand based on a design brief by the Brief Club. For PAROS I wanted to create something that was warm, delicate and fresh. I first drew the logo design of the olive branch going for an intricate and dainty look and wanted the typeface to have a similar look. I used two different fonts, the font Bumerang for the 'P' and 'S', and the font FreightBig Pro for the rest of the logo. Using the different fonts for the 'P' and 'S', added in the intricate look in which I wanted to create, blends in with the icon and creates an overall balance to the branding.