Taste of Korea

Taste of Korea brand design is based on a design brief by the Brief Club. The brief required menu designs, packaging designs and website designs. For this branding I was inspired by Korean nightlife and wanted to capture that visual aesthetic through the use of neon elements in which is apart of Korean culture and cuisine. For the menu I wanted to create a layout in which was organized and created visual differentiation between food groups. For the website layout I was inspired by restaurant menus such as Okami, Mooki and Yakiboy, and wanted to create a layout in which was bold, vibrant and unique but had a strong visual flow with the sections layout and images.